applicant
Media & Performance Marketing Specialist
Job Description
Company: METEOR
Location: Colombo
Employment Type: Full-Time
About METEOR
METEOR is a Dubai-based creative and digital marketing agency working with ambitious brands across the UAE and internationally.
We operate as an extension of our clients' teams, combining strategy, creative, content production and digital marketing to build brands and deliver measurable business results.
As we continue to grow, we're looking for an exceptionally talented Paid Media & Performance Marketing Specialist to join our remote team in Sri Lanka.
We're looking for someone who genuinely understands paid advertising, not just how to launch campaigns, but how to reach highly specific audiences, maximise advertising budgets and turn campaign performance into meaningful commercial results.
About the Role
This is a specialist performance marketing position focused on the technical execution, management and optimisation of paid advertising campaigns.
You will work closely with our Dubai-based strategy and creative teams, who will lead on client positioning, campaign messaging, copywriting and creative asset production.
Your responsibility will be to ensure that our advertising reaches the right people, on the right platforms, at the right time, while continuously improving performance.
A significant part of this role will involve sophisticated B2B advertising campaigns designed to reach senior decision-makers across specific industries, organisations and professional audiences.
We need someone who is analytical, commercially aware, technically excellent and confident taking ownership of campaign performance.
This is not a social media management or content creation role. Your primary responsibility is paid advertising performance.
Key Responsibilities
- Paid Advertising Management
- Plan, set up, launch and manage paid advertising campaigns across LinkedIn Ads, Google Ads and Meta Ads.
- Develop campaign structures aligned with specific business objectives, including lead generation, conversions, website traffic and brand awareness.
- Manage campaign budgets, bidding strategies, placements and delivery schedules.
- Monitor active campaigns and make proactive adjustments to improve performance.
- Build and manage remarketing and retargeting campaigns.
- Identify opportunities to improve advertising efficiency and maximise return on investment.
- Ensure campaigns are correctly configured, tracked and optimised from launch.
- Advanced Audience Targeting
- Research, develop and manage highly specific advertising audiences.
- Build B2B targeting strategies based on industry, job title, seniority, company size, professional function and relevant buying signals.
- Develop account-based marketing campaigns targeting specific companies and decision-makers.
- Work with first-party audience lists and prospecting data to develop targeted advertising campaigns.
- Build, test and refine matched audiences, customer lists, lookalike audiences and exclusion audiences where supported by each platform.
- Identify the most effective audience segments and allocate advertising budgets accordingly.
- Continuously refine targeting based on performance data and lead quality.
- B2B Lead Generation
- Develop and execute paid advertising campaigns designed to generate qualified business enquiries.
- Understand the difference between lead volume and lead quality, with a clear focus on commercial outcomes.
- Optimise campaigns for relevant decision-makers rather than broad, low-intent audiences.
- Develop and manage full-funnel advertising strategies, from initial awareness through to conversion.
- Work with CRM and prospecting data to improve targeting and conversion measurement.
- Identify opportunities to reduce cost per qualified lead while maintaining audience relevance.
- Support campaigns targeting niche professional audiences within industries such as property, construction, facilities management, technology and professional services.
- Tracking, Analytics & Performance Optimisation
- Set up, manage and troubleshoot conversion tracking across advertising platforms.
- Work confidently with Google Analytics 4, Google Tag Manager, Google Ads conversion tracking, Meta Pixel and LinkedIn Insight Tag.
- Ensure accurate measurement of key campaign actions, including form submissions, enquiries and other conversions.
- Implement and evaluate structured A/B testing across audiences, bidding strategies, placements and advertising creatives.
- Analyse campaign data and identify opportunities for improvement.
- Track performance metrics including CTR, CPC, CPL, CPA, conversion rates and qualified lead generation.
- Investigate performance issues and independently recommend solutions.
- Maintain accurate tracking, reporting and campaign documentation.
- Reporting & Collaboration
- Prepare clear weekly and monthly advertising performance reports.
- Develop dashboards that communicate campaign performance and budget allocation.
- Provide actionable recommendations based on advertising data.
- Work closely with METEOR's creative team to identify high-performing assets and opportunities for improvement.
- Communicate campaign requirements, performance insights and testing recommendations clearly.
- Participate in campaign planning and performance review meetings.
- Take ownership of assigned campaigns and ensure deadlines and performance standards are consistently met.
Essential Requirements
- Minimum 3 years of hands-on experience managing paid advertising campaigns.
- Proven experience working with Google Ads, LinkedIn Ads and Meta Ads.
- Strong understanding of B2B lead generation and performance marketing.
- Advanced knowledge of audience targeting, segmentation and campaign optimisation.
- Demonstrable experience managing advertising budgets and improving campaign results.
- Strong technical understanding of conversion tracking, GA4 and Google Tag Manager.
- Experience developing and managing remarketing campaigns.
- Excellent analytical skills and the ability to interpret data independently.
- Experience with campaign testing, reporting and performance analysis.
- Strong attention to detail and a proactive approach to problem-solving.
- Excellent written and spoken English.
- Ability to work independently in a fully remote environment.
- Comfortable collaborating with a team based in Dubai and working across UAE business hours.
- Experience managing B2B advertising campaigns targeting UAE or GCC audiences.
- Advanced experience with LinkedIn Campaign Manager and account-based marketing.
- Experience targeting senior executives, business owners and specific professional audiences.
- Familiarity with Clay, CRM platforms and prospecting databases.
- Experience implementing CRM integrations and offline conversion tracking.
- Experience with Looker Studio and performance dashboards.
- Experience managing campaigns for technology, property, construction or professional services companies.
- Google Ads and other relevant advertising certifications.
- Previous experience working with international agencies or clients.
At METEOR, we believe specialists should be able to focus on what they do best.
Our Dubai-based team will be responsible for:
- Brand positioning and overarching marketing strategy.
- Creative direction and campaign messaging.
- Graphic design and advertising creative production.
- Video production and editing.
- Copywriting and content creation.
- Primary client relationship management.
What Success Looks Like
We will measure success based on your ability to deliver meaningful improvements in advertising performance.
This includes:
- Reaching highly relevant and accurately targeted audiences.
- Generating qualified leads rather than simply increasing lead volume.
- Effectively managing campaign budgets and minimising wasted advertising spend.
- Improving conversion rates and cost efficiency through consistent testing.
- Maintaining reliable conversion tracking and reporting.
- Proactively identifying opportunities and resolving performance issues.
- Providing clear insights that help our creative and strategy teams make better decisions.
- Taking complete ownership of the technical performance of assigned advertising campaigns.
What We Offer
- Competitive monthly salary of LKR 175,000–225,000, based on experience and demonstrated ability.
- Full-time, fully remote position based in Sri Lanka.
- Opportunity to work with a growing international creative agency.
- Exposure to ambitious brands and sophisticated B2B advertising campaigns.
- The opportunity to manage meaningful advertising budgets and take ownership of campaign performance.
- Close collaboration with an experienced Dubai-based creative and strategy team.
- A working environment that values expertise, independence and initiative.
- Long-term career development opportunities as METEOR expands its performance marketing services.
Please submit your CV, along with a brief introduction outlining your paid advertising experience.
We are particularly interested in seeing real examples of campaigns you have personally managed.
As part of your application, please include:
- Details of the advertising platforms you have experience managing.
- Examples of B2B lead generation campaigns you have worked on.
- Typical monthly advertising budgets you have personally managed.
- Examples of campaign performance improvements you have delivered, supported by relevant metrics.
- Your experience with LinkedIn Ads, advanced audience targeting and conversion tracking.
- Your current availability and expected monthly salary in LKR.
We are looking for someone exceptional at what they do. If you understand paid advertising beyond the basics and know how to turn data, targeting and optimisation into real business results, we'd love to hear from you.
METEOR