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SEO Specialist

Weblook International Pvt Ltd    Colombo 7 • Full-time

Overview
We are seeking a highly skilled and motivated SEO Specialist to join our dynamic team. The ideal candidate will have a strong understanding of search engine optimization strategies and techniques, with a proven track record of driving organic traffic and improving search engine rankings. You will play a crucial role in enhancing our online presence and ensuring our content is optimized for search engines. If you are passionate about digital marketing and ready to take on new challenges, we invite you to apply.

Responsibilities

  • Develop and implement effective SEO strategies to increase organic traffic and improve search engine rankings for our websites.
  • Conduct keyword research to identify opportunities for content optimization and new content development.
  • Analyze website performance using tools such as Google Analytics, SEMrush, and Ahrefs, and provide actionable insights to improve SEO performance.
  • Monitor and report on SEO metrics, including organic traffic, keyword rankings, and conversion rates.
  • Collaborate with content creators to ensure that all content is optimized for SEO best practices.
  • Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices.
  • Conduct competitive analysis to identify strengths and weaknesses in our SEO strategy compared to competitors.
  • Work with web developers to ensure that SEO requirements are integrated into website development and design.
  • Assist in the development of link-building strategies to enhance domain authority and improve overall site visibility.

Requirements

  • Proven experience as an SEO Specialist or similar role in digital marketing.
  • Strong knowledge of SEO tools and analytics platforms, including Google Analytics, Google Search Console, SEMrush, Moz, or Ahrefs.
  • Familiarity with HTML, CSS, and content management systems (CMS) such as WordPress.
  • Excellent analytical skills and the ability to interpret data to make informed decisions.
  • Understanding of on-page, off-page, and technical SEO best practices.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Strong communication and project management skills.

Qualifications

  • Bachelor’s degree in Marketing, Communications, Computer Science, or a related field.
  • Minimum of 2 years of experience in SEO or digital marketing.
  • Proven track record of successful SEO campaigns and improved search engine rankings.
  • Certification in Google Analytics, Google Ads, or SEO-related courses is a plus.

Benefits

  • Competitive salary and performance-based bonuses.
  • Flexible working hours and the option for remote work.
  • Opportunities for professional development and continuous learning.
  • A collaborative and innovative work environment.
  • Health and wellness benefits, including medical insurance.
  • Paid time off and holiday leave.

If you are ready to take your SEO expertise to the next level and contribute to our success, we encourage you to apply and become a part of our team!