Social Media Executive

Job Description

About WAD

WAD (We Are Designers) is a design company in Colombo, Sri Lanka that builds brands, websites and digital products for clients in Sri Lanka and abroad. We design for the way people really use products, including interfaces in Sinhala, Tamil and English.

We are a small team where each person owns real work and sees the result. Both roles below report to the Chief of Operations and work closely with our design team.

• Location: Colombo office, No 10, 30/1/1 Pamankada Ln, Colombo 00600
• Website: wearedesigners.net
• Employment type: Full time

The Social Media Executive runs WAD's social presence: planning content, publishing it, growing the audience and passing interested people to sales. 1+ year of experience is enough.

About the role

You will be the voice and the day-to-day owner of our social channels. You plan a monthly content calendar, create or brief the posts, publish on schedule, reply to the community and report on what works. You will work with our designers for visuals, and with sales so that interest on social turns into conversations with clients.

Responsibilities

• Plan and manage a monthly content calendar across our social channels, including LinkedIn.
• Write captions and create or brief posts, carousels, short videos and stories, working with the design team on visuals.
• Publish and schedule content consistently, and keep our brand voice and look the same on every channel.
• Post our job openings, case studies and company news.
• Reply to comments and direct messages promptly, and pass warm leads to the sales team.
• Track reach, engagement, follower growth and clicks, and report monthly on what to repeat and what to drop.
• Follow social trends and competitors, and suggest new formats and ideas.

Requirements

• At least 1 year of experience managing social media accounts for a business, agency or brand.
• Strong written English; Sinhala or Tamil is a plus.
• A portfolio or links to accounts you have managed, with results where possible.
• Working knowledge of scheduling and analytics tools, and basic design tools such as Canva or Figma.
• Good eye for visuals and a clear, human writing style.
• Reliable and organized, able to keep to a posting schedule.

Nice to have

• Experience with short-form video editing.
• Experience with LinkedIn content for a B2B audience.
• Basic paid social experience.

What success looks like

• In the first 10 days: you know our brand and services, and a content calendar is agreed.
• In the first 20 days: posting runs on a steady schedule and you send a first performance report.
• In the first 30 days: engagement and inbound messages are growing, and leads from social reach the sales team.

How to apply

Email [email protected] or send a direct message on LinkedIn, and say which role you are applying for.

• Social Media Executive: your CV and links to accounts you have managed or content you have created.