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Digital Growth Specialist (SEO & AI Optimization)

Perpova Developers    Remote • Full-time

About the Role

Perpova Developers is looking for a Digital Growth Specialist to own the search and AI-search visibility strategy across our company website, in-house products (Perpova HRM, Perpova POS, InviteYou.lk), and select client websites. This role goes beyond traditional SEO execution — you'll be responsible for growth outcomes: traffic, qualified leads, and visibility across both classic search engines and emerging AI-driven discovery channels (ChatGPT, Google AI Overviews, Perplexity, etc.).

Responsibilities

  • Own end-to-end SEO strategy: keyword research, technical audits, on-page and off-page optimization, and content planning
  • Develop and execute AI-search optimization (GEO/AEO) strategies to improve visibility in AI-generated answers
  • Track, analyze, and report on organic traffic, conversion, and lead-generation performance using Google Search Console, Google Analytics, and similar tools
  • Manage technical SEO health across sites: site speed, structured data/schema, mobile performance, crawlability
  • Collaborate with developers and designers to implement SEO/GEO recommendations directly on Perpova products and client sites
  • Plan and guide content strategy (blogs, landing pages, product pages) in coordination with the content/marketing team
  • Run competitor and industry analysis to keep strategy current as AI search evolves
  • Set measurable growth targets and report progress to leadership
  • Mentor and coordinate with the SEO & AI Optimization Intern where applicable

Requirements

  • 2+ years of experience in SEO, digital marketing, or growth roles (agency or in-house)
  • Demonstrated track record of improving organic search performance (ask for portfolio/case studies)
  • Working knowledge of technical SEO (schema markup, Core Web Vitals, crawl/index issues)
  • Familiarity with SEO tools (Ahrefs, SEMrush, Google Search Console, GA4) and willingness to learn AI-search monitoring approaches
  • Understanding of how LLM-based search/answer engines source and cite content
  • Strong analytical skills — comfortable working with data to justify strategy, not just intuition
  • Good written English and stakeholder communication skills
  • IT/software industry experience is a plus, given Perpova's product and client base

What Success Looks Like

  • Measurable growth in organic traffic and qualified leads for Perpova products and client sites
  • Improved presence/citation in AI-generated search answers where applicable
  • A documented, repeatable SEO/GEO playbook the wider team can use