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Specialist – Marketing

HealthRecon Connect LLC    Colombo • Full-time

HealthRecon Connect provides technology-enabled Revenue Cycle Management solutions to US healthcare providers. The company leverages over 30 years of deep domain expertise, machine learning, AI, cutting-edge analytics, and automated workflows that help improve cash flow, patient outcomes and enable peace of mind for their clients. At HealthRecon Connect, day after day, we not only hold ourselves accountable for setting and maintaining high standards, but we also passionately strive for the highest achievement, customer delight and thrive on the challenge of high expectations and commitment to excel.

HealthRecon was certified a Great Workplace by Great Place to Work® Sri Lanka since 2018 and was adjudged one of the 40 Best Workplaces in Sri Lanka by Great Place to Work® Sri Lanka in 2021. We are also a participant of the United Nations Global Compact.

We are looking for a hands-on Specialist on Marketing based in Sri Lanka to support our marketing, content, digital, and sales initiatives for the US healthcare Revenue Cycle Management (RCM) market. You will work closely with the marketing team on day-to-day marketing deliverables, and coordinate with Sales, leadership, and other teams globally to develop content, manage digital channels, and support business development. You should have 5 years of marketing experience, strong communication and content skills, and be comfortable managing multiple deliverables under tight timelines. Experience with US healthcare or RCM is a plus.

Please review the criteria and other information listed below thoroughly prior to applying and pay specific attention to the work week, shift details and other features of the job. Due to the large volume of applications we receive, all applications will be reviewed in the order in which they were received and only the candidates short-listed for the first round of interviews will be contacted. Thank you for your understanding.

Job Vacancy:
Specialist – Marketing

Work Week:
Monday to Friday

Shift Window:
4:00 PM to 1:00 AM SLST

Important: HealthRecon Connect currently operates under a hybrid work arrangement, with the number of remote workdays varying by team. However, depending on client deliverables and business needs, employees may be required to work on-site for all five weekdays.

By applying, you acknowledge and agree to be available for in-person work five days a week if required.

Note: Occasional flexibility in shift timings may be required to support client deliverables/meetings (as needed).

Other Features:
Full-time
US calendar applicable

Responsibilities:

  • Plan and execute marketing activities across digital, social media, content, email, website, and branding channels for our US audience.
  • Create marketing and sales materials such as presentations, one-pagers, case studies, articles, white papers, email campaigns, and newsletters.
  • Work closely with senior leadership, Sales, Ops, and other cross-functional teams globally to support sales enablement, business development, client communications, and alignment with broader business goals.
  • Monitor industry and market trends in the US healthcare space to inform content and campaigns.
  • Support website updates, SEO, email marketing, and CRM activities
  • Support US conferences, events, sponsorships, and industry memberships through research, content, and coordination
  • Track marketing metrics and support reporting
  • Manage multiple projects at once while keeping brand consistency and quality.

Qualifications/Criteria:

  • 5 years of relevant marketing experience, preferably covering digital marketing, content, social media, and communications.
  • Bachelor’s Degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
  • Excellent English communication, business writing, editing, and proofreading skills.
  • Strong knowledge of digital marketing, social media, email marketing, website and content management.
  • Hands-on experience with generative AI tools for content creation, research, marketing, and productivity.
  • Strong proficiency in Microsoft 365, particularly PowerPoint and Excel.
  • Experience with Canva, Adobe Creative Suite, or similar creative tools is an advantage.
  • Strong organizational, analytical, project coordination, and stakeholder management skills.
  • Experience supporting website content updates and changes using WordPress or similar CMS is an advantage.
  • Experience with CRM systems, marketing automation, analytics, and other marketing platforms is an advantage.
  • Experience in developing short-form video and digital content for social media platforms will be an added advantage.
  • Experience in Healthcare, RCM, BPO, SaaS, Technology, or B2B environments is an advantage