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Senior / Digital Marketing Specialist

Swivel Group Colombo • Full-time

Responsibilities

Digital Strategy and Planning

Develop and lead integrated digital marketing strategies to support brand awareness, demand generation, lead acquisition, and business growth across internal and external projects.
Use Al tools to automate SEO audit, content production and familiarity with Claude MCP, and other 3rd party tools.
Translate business priorities into digital marketing plans with clear channel strategies, timelines, KPIs, and optimization roadmaps.
Identify growth opportunities across SEO, paid media, content marketing, social media, website performance, and funnel optimization.
Build campaign and channel plans that align with commercial goals, audience needs, and brand objectives.

SEO Content and On Page

Own content and lead the SEO function, including keyword strategy, on page optimization, technical SEO recommendations, backlink planning, content alignment, and ongoing performance monitoring.
Use Al tools to improve efficiency of the SEO Content.
Oversee content and social media direction to ensure consistency with brand positioning, audience engagement objectives, and SEO best practices.
Manage, monitor and report performance across digital channels, identifying issues, opportunities, and improvement actions.

Analytics, Insights, and Reporting

Analyze campaign and channel performance using relevant analytics and reporting tools.
Provide monthly one-page performance report.
Translate performance data into clear insights, recommendations, and action plans for stakeholders.
Define, track, and report on key digital marketing KPIs, ensuring visibility on performance, trends, and business impact.
Use data driven decision making to improve campaign effectiveness, user
engagement, and conversion outcomes.

Process Improvement and Functional Leadership

Establish and improve digital marketing workflows, standards, templates, and best practices to support consistency, quality, and scalability.
Drive structured planning and prioritization of digital marketing activities across projects.
Act as the key internal point of contact for digital marketing guidance, recommendations, and channel level decision making in the local context.

Cross Functional Collaboration

Work closely with internal stakeholders including sales, product, design, content, and management teams to ensure digital initiatives are aligned with broader business objectives.
Contribute to campaign briefs, go to market activity, project planning, and performance review discussions.
Ensure digital marketing efforts are integrated with wider marketing and business plans.
Stay informed on industry trends, platform updates, and emerging digital opportunities, and apply relevant learnings to improve outcomes.

Campaign & Event Marketing

Own marketing campaigns end-to-end, from strategy and planning through
execution and optimization.
Set direction across SEO, paid advertising, CRM/email, and social channels, ensuring a cohesive overall strategy.
Plan and execute campaigns targeting foreign markets, adapting strategy, messaging, and channel mix to each market.
Create and execute effective webinar and event marketing strategies, from planning through to follow-up.
Provide marketing support for roundtables and on-field events, ensuring they are well promoted and effectively followed up on.
Assist onsite content production for brands.

Qualifications and Experience

Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.
Minimum 4 years of experience in the industry with strong portfolio/personal projects.
Personally, edits videos on CapCut. (Added advantage: Premiere/DaVinci/Descript).
Working CMS competence (Framer/WordPress/Webflow).
Exposure to Canva or Figma.
Understands Social Media algorithm behavior particularly Linkedln.
Mandatory B2B experience.
Previous experience in account management. (Exposure to foreign markets - Australia, US, UK is an added advantage)

Benefits

Job Description