Sales Coordinator (1-2 Years)

Job Description

About the Role

We are looking for a proactive, target-driven, and results-oriented Sales Coordinator with 1–2 years of experience to support business development and generate new business opportunities for an education academy.

The ideal candidate should have excellent communication and relationship-building skills, a strong interest in the education sector, and the ability to identify potential customers, develop partnerships, and convert leads into business opportunities.

Candidates with previous experience in an educational institution, academy, training centre, or education-related business will have an added advantage.

Key Responsibilities

1. Business Development & Lead Generation

• Identify and approach potential students, parents, schools, educational institutions, and corporate clients.
• Generate new business opportunities through calls, meetings, networking, referrals, and other sales activities.
• Explore opportunities to introduce the academy's courses and programmes to new markets.
• Develop and maintain relationships with schools, companies, and other potential partners.
• Identify opportunities for partnerships, collaborations, and institutional tie-ups.
• Work towards achieving monthly sales targets and business development goals.

2. Sales & Client Relationship Management

• • Respond to enquiries from prospective students, parents, and institutional clients.
  • Understand customer requirements and recommend suitable courses and programmes.
  • Follow up with leads through calls, emails, WhatsApp, and meetings to encourage enrolments.
  • Explain course details, schedules, fees, and other relevant information to prospective customers.
  • Maintain positive relationships with existing students, parents, and business partners.
  • Support the conversion of enquiries into registrations and enrolments.

3. Education Market Research

• Research market trends, competitor academies, and emerging education opportunities.
• Identify potential target audiences and new markets for the academy's programmes.
• Gather feedback from prospective customers and identify areas for improvement.
• Recommend new sales approaches and business development opportunities. 

4. Sales Coordination & Reporting

• Maintain an updated database of leads, prospects, and existing clients.
• Track enquiries, follow-ups, registrations, and sales conversions.
• Prepare regular sales and business development reports.
• Coordinate with academic, marketing, and administrative teams to support enrolment activities.
• Ensure timely follow-ups and maintain proper communication with prospective customers.

5. Promotional & Outreach Activities

• Coordinate promotional activities, educational events, seminars, workshops, and open days.
• Support marketing campaigns by identifying potential audiences and generating leads.
• Represent the academy during school visits, education fairs, meetings, and networking events.
• Explore opportunities to promote courses through schools, organisations, and community networks.

Requirements & Qualifications

• Minimum 1–2 years of experience in sales, business development, customer relationship management, or a related role.
• Diploma or degree in Business Management, Marketing, Sales Management, Education Management, or a related field.
• Previous experience in an educational institution, academy, training centre, or education-related organisation is highly preferred.
• Strong communication, negotiation, and interpersonal skills.
• Ability to identify business opportunities and generate new leads.
• Good presentation and relationship-building skills.
• Ability to communicate effectively with students, parents, schools, and corporate clients.
• Target-oriented mindset with the ability to achieve sales and enrolment goals.
• Good organisational, coordination, and time-management skills.
• Proficiency in Microsoft Office and basic reporting tools.
• Ability to work independently and as part of a team.
• Willingness to travel for client meetings, school visits, and promotional activities when required.

What We Expect

• Consistent generation of new business opportunities and qualified leads.
• Increased course enquiries, registrations, and student enrolments.
• Development of strong relationships with schools, organisations, and potential partners.
• Effective follow-up and conversion of prospective customers.
• Identification of new markets and opportunities to expand the academy's reach.
• Achievement of agreed sales and business development targets.