Head of Digital Marketing

Job Description

Hayleys Leisure is seeking a dynamic and strategic Head of Digital Marketing to lead our digital vision across a portfolio of leading hospitality brands.

This is an opportunity to drive performance-led campaigns, strengthen brand storytelling, elevate online presence, and shape the digital growth strategy of one of Sri Lanka’s premier leisure groups. If you are a data-driven leader with a passion for innovation, brand building and measurable impact in the hospitality space, we would love to connect.

Scope

• Develop and execute the Group's digital commerce and online revenue strategy across all properties.
• Drive growth in direct bookings through brand websites and booking engines.
• Oversee website experience (UX/UI), SEO, SEM, paid media and Conversion Rate Optimisation (CRO) initiatives.
• Monitor digital performance including ROI, customer acquisition cost (CAC), revenue attribution and overall channel contribution.
• Lead digital reporting, forecasting, budgeting and performance analytics.
• Collaborate closely with Revenue, Sales, Marketing and Operations teams to align digital strategy with commercial objectives.

Requirements

• A Bachelor's Degree in Marketing, Digital Commerce, Hospitality Management, IT or a related field.
• Eight to ten years of progressive experience in hotel e-commerce, digital marketing or digital revenue management, preferably at Group or cluster level.
• Strong expertise in digital marketing ecosystems, including analytics (GA4), paid media platforms (Google Ads, Meta), SEO tools, CRO methodologies and performance dashboarding.
• Proven experience managing booking engines, OTA platforms, electronic distribution systems and Property Management Systems (PMS), with a strong understanding of direct channel optimisation.
• Working knowledge of website CMS platforms, digital tracking implementation (tags, pixels, schema) and basic web technologies, combined with an understanding of data privacy and cybersecurity standards.
• Strong analytical, commercial and strategic leadership capabilities with the ability to convert insights into revenue growth.

APPLY BEFORE 11th March 2026