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Overview
We are seeking a dynamic and results-driven Marketing Manager to join our team. In this role, you will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth. You will collaborate with cross-functional teams to ensure alignment with business objectives while leveraging analytics to measure the effectiveness of marketing initiatives.

Responsibilities

• Develop and implement strategic marketing plans that align with the company’s goals and objectives.
• Oversee the creation and execution of marketing campaigns across multiple channels, including digital, social media, email, and traditional media.
• Conduct market research and analyze trends to identify new opportunities for growth and improvement.
• Manage the marketing budget, ensuring effective allocation of resources to maximize return on investment.
• Collaborate with sales, product development, and other teams to ensure cohesive messaging and branding.
• Monitor and report on the performance of marketing strategies, providing insights and recommendations for optimization.
• Lead and mentor the marketing team, fostering a culture of creativity and collaboration.
• Stay updated on industry trends and competitive landscape to inform marketing strategies.
• Organize and participate in promotional events and campaigns to enhance brand visibility.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business Management, or a related field from a recognized university.
•  6–8 years of progressive experience in marketing, student recruitment, or enrolment management, with at least 3 years in a supervisory or Assistant Manager role (preferably in higher education or service sector). 
•  Proven experience in planning and executing integrated marketing campaigns (digital, print, and traditional channels).
•  Fluency in English and Tamil is mandatory; Sinhala proficiency is an added advantage.
•  Strong knowledge of Northern and Eastern markets with sound geographical understanding preferred.

If you are a passionate marketing professional ready to take the next step in your career, we encourage you to apply and join our team in making a significant impact in the market.