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Digital Marketing Executive
Gamage Recruiters (Pvt) Ltd
Colombo •
Full-time
Overview
We are seeking a dynamic and results-oriented Digital Marketing Executive to join our innovative team. In this role, you will be responsible for developing, implementing, and managing digital marketing campaigns that promote our products and services. You will play a key role in enhancing our online presence, driving brand awareness, and generating leads through various digital channels.
Responsibilities
- Develop and execute comprehensive digital marketing strategies to achieve business goals.
- Manage and optimize pay-per-click (PPC) campaigns, including Google Ads and social media advertising.
- Create engaging content for various platforms, including website, blogs, social media, and email marketing.
- Monitor and analyze website traffic and engagement metrics using tools such as Google Analytics.
- Conduct market research to identify trends and insights that inform marketing strategies.
- Collaborate with cross-functional teams to ensure brand consistency and maximize impact across all channels.
- Manage social media accounts, including content creation, scheduling, and community engagement.
- Assist in the development of marketing materials, including brochures, presentations, and newsletters.
- Stay updated on industry trends and best practices in digital marketing.
Requirements
- Passion for digital marketing with any professional qualification in marketing.
- 1-3 years' experience in digital marketing or social media management.
- Strong knowledge of Facebook Ads Manager, Google Ads, and basic SEO.
- Excellent communication skills and ability to work independently.
- Familiarity with analytics tools (Google Analytics, Meta Insights, etc.).experience in microbiological testing and contamination control
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 2+ years of experience in digital marketing or a similar role.
- Familiarity with content management systems (CMS) and basic HTML/CSS is a plus.
- Certification in digital marketing (e.g., Google Ads, HubSpot) is advantageous.
If you are passionate about digital marketing and eager to make a significant impact, we invite you to apply and join our team!