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Search Engine Optimization (SEO) Specialist

Victory IGaming   Colombo • Full-time

We are looking for a SEO Specialist with strong iGaming experience to lead and grow our organic visibility across casino, sportsbook, slots, and bonus-focused verticals. The primary responsibility is SEO, with additional working knowledge of SEM/PPC to support paid acquisition when needed.

This role is on-site and suited for someone with deep experience ranking in highly competitive iGaming markets.

Key Responsibilities

  • Lead and execute advanced SEO strategies across multiple GEOs.
  • Conduct extensive keyword research and develop data-driven SEO plans.
  • Optimize on-page elements: metadata, content structure, internal linking, schema.
  • Perform technical SEO audits (indexing, crawlability, Core Web Vitals, mobile).
  • Manage and refine link-building strategies and assess backlink quality.
  • Work closely with content teams to produce SEO-optimized content (reviews, slot pages, guides, news).
  • Monitor and report on rankings, organic traffic, conversions, and overall SERP performance.
  • Support multi-language and multi-region SEO initiatives.
  • Provide input and assistance for SEM activities (keyword expansion, campaign insights, performance checks).

Requirements

  • Bachelor’s Degree In related field.
  • 5+ years of SEO experience within the iGaming industry (mandatory).
  • Strong understanding of casino, sportsbook, slots, and betting terminology.
  • Proficient with Ahrefs, Semrush, GSC, GA, Screaming Frog, and other SEO tools.
  • Solid understanding of SEM/PPC fundamentals (Google Ads, keyword bidding, CTR optimization).
  • Experience managing SEO across multiple GEOs and large content structures.
  • Strong analytical thinking, communication, and strategy-building skills.
  • Must be available for on-site work.

What We Offer

  • Negotiable & attractive salary based on experience.
  • Monthly gathering and team building activities.
  • Opportunity to work in a dynamic, fast-paced, international iGaming environment.
  • Professional growth and long-term stability.
Share Share Report Report Go Back to Category Digital Marketing time Posted on 15 Dec 2025 Viewed Viewed 29 times