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Search Engine Optimization (SEO) Specialist
Victory IGaming Colombo • Full-time
We are looking for a SEO Specialist with strong iGaming experience to lead and grow our organic visibility across casino, sportsbook, slots, and bonus-focused verticals. The primary responsibility is SEO, with additional working knowledge of SEM/PPC to support paid acquisition when needed.
This role is on-site and suited for someone with deep experience ranking in highly competitive iGaming markets.
Key Responsibilities
- Lead and execute advanced SEO strategies across multiple GEOs.
- Conduct extensive keyword research and develop data-driven SEO plans.
- Optimize on-page elements: metadata, content structure, internal linking, schema.
- Perform technical SEO audits (indexing, crawlability, Core Web Vitals, mobile).
- Manage and refine link-building strategies and assess backlink quality.
- Work closely with content teams to produce SEO-optimized content (reviews, slot pages, guides, news).
- Monitor and report on rankings, organic traffic, conversions, and overall SERP performance.
- Support multi-language and multi-region SEO initiatives.
- Provide input and assistance for SEM activities (keyword expansion, campaign insights, performance checks).
Requirements
- Bachelor’s Degree In related field.
- 5+ years of SEO experience within the iGaming industry (mandatory).
- Strong understanding of casino, sportsbook, slots, and betting terminology.
- Proficient with Ahrefs, Semrush, GSC, GA, Screaming Frog, and other SEO tools.
- Solid understanding of SEM/PPC fundamentals (Google Ads, keyword bidding, CTR optimization).
- Experience managing SEO across multiple GEOs and large content structures.
- Strong analytical thinking, communication, and strategy-building skills.
- Must be available for on-site work.
What We Offer
- Negotiable & attractive salary based on experience.
- Monthly gathering and team building activities.
- Opportunity to work in a dynamic, fast-paced, international iGaming environment.
- Professional growth and long-term stability.