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About Zeawis

Zeawis is a global leader in digital innovation, specializing in AI-driven marketing solutions, cutting-edge e-learning platforms, and scalable software development. With a presence in Sri Lanka, UK, and New Zeland, we empower businesses worldwide by leveraging data, creativity, and technology to drive growth and engagement.

Role Overview

We are seeking a highly skilled Senior Social Media Strategist with 4+ years of experience in Meta Ads to join our dynamic team. This role is perfect for someone who thrives on crafting data-driven social media strategies, optimizing ad performance, and driving exceptional ROI through paid campaigns. You will work closely with our marketing, design, and content teams to elevate our brand and our clients’ digital presence across multiple platforms.

Responsibilities:

• Develop and execute high-impact social media strategies, focusing on Meta Ads (Facebook & Instagram).
• Analyze campaign performance metrics and continuously optimize for better engagement, conversions, and ROI.
• Conduct A/B testing to refine ad creatives, audience targeting, and bidding strategies.
  Stay ahead of platform updates, industry trends, and best practices to maximize campaign effectiveness.
• Collaborate with content creators and designers to develop visually compelling and high-performing ads.
• Manage and scale paid media budgets effectively across various social media platforms.
• Generate performance reports and provide insights to improve future strategies.
• Lead initiatives to enhance brand visibility and customer engagement across different social channels.
  
  Requirements:
• 4+ years of hands-on experience in Meta Ads (Facebook & Instagram).
• Proven track record of managing and scaling paid social media campaigns.
• Strong analytical skills with experience in tracking, measuring, and optimizing ad performance.
• Expertise in audience segmentation, retargeting, and campaign automation.
• Experience with social media management tools and analytics platforms.
• Creative mindset with the ability to translate brand objectives into compelling ad campaigns.
• Strong communication and collaboration skills.
• Familiarity with other platforms such as TikTok Ads, LinkedIn Ads, and Google Ads is a plus.
  
  What We Offer:
• Competitive salary with performance-based incentives.
• A dynamic and innovative work environment.
• Opportunity to work with an international team and global clients.
• Flexible work arrangements (Remote/Hybrid options available).
• Career growth and professional development opportunities.