itpro.lk

applicant

Company Description

Webtezza is a leading provider of innovative software, mobile apps, web development, and digital marketing solutions based in Mawathagama. We specialize in creating bridges between creativity and technology, delivering tailored cutting-edge services to meet business needs. Our dedicated team focuses on ensuring top-notch quality, customer satisfaction, and driving digital success for our clients.

Role Description

We are looking for a creative and data-driven Digital Marketing Manager to join Webtezza Private Limited. The ideal candidate will have strong expertise in SEO, social media management, and digital ad campaigns. You will drive our online marketing efforts, create impactful ad strategies, and help us connect with a global audience to promote our innovative IT services.

Key Responsibilities

• Keyword Research and On-Page SEO skills
• Develop and execute comprehensive digital marketing strategies aligned with company goals.
• Plan, create, and manage digital ad campaigns across platforms (Google Ads, Facebook Ads, LinkedIn, etc.).
• Optimize website content and structure for SEO to improve search engine rankings and organic traffic.
• Manage and grow our presence on social media platforms by creating engaging and shareable content.
• Analyze campaign performance using tools like Google Analytics, ensuring maximum ROI.
• Conduct keyword research, audience profiling, and competitor analysis to refine marketing strategies.
• Collaborate with the content and design teams to create impactful ad creatives and marketing materials.
• Stay updated with the latest trends in digital marketing, ad strategies, and platform updates.

Qualifications and Skills

• Proven experience as a Digital Marketing Manager or similar role.
• Expertise in planning and managing ad campaigns, including PPC, display ads, and retargeting strategies.
• Strong knowledge of SEO, including on-page/off-page optimization and link-building techniques.
• Proficiency with social media platforms and management tools.
• Experience with analytics tools like Google Analytics, SEMrush, or Ahrefs.
• Excellent understanding of audience segmentation and targeting for ad campaigns.
• Strong analytical skills with a results-oriented mindset.
• Excellent communication and creative thinking skills.

Why Join Webtezza?

• We offer a supportive and fast-paced work environment with opportunities to grow and advance your career. If you’re passionate about creating high-quality websites, we’d love to hear from you!