3G Mobile Broadband Speed Claims: TRCSL to Investigate Authenticity
The attention of the TRCSL is drawn to the fact that 3G HSPA mobile operators in the country advertise their services claiming to provide up to the theoretical maximum speed of the technology for the charges they levy. The fact remains that on the average the actual speeds are much below the theoretical maximum and thereby the prospective subscribers are deceived through misleading advertisements.
In HSPA broadband, there are a number of factors limiting the speeds received by end users. The distance to the tower, the number of simultaneous subscribers attached to the tower at any particular time, tower’s bandwidth, operator’s local network infrastructure, international backbone capacity and the type of the device use by the end users would affect the final result. Whatever the reason may be there is a significant gap between the speeds advertised by the operators and the actual speeds experienced by users.
It is regretted to note that the operators still prefer to advertise the peak speeds (Theoretical maximum speed of the technology which would not be possible to achieve due to certain limitations) purely for marketing purposes. The high bandwidth speeds which incorporated with HSPA evolved technology have been able to provide some kind of marketing advantage to the mobile broadband operators, particularly in Sri Lanka. Knowing this the operators are trying to attract the customers by showcasing the maximum speed limit of the technology thereby deceiving the customer.
In view of the gravity of the situation, the TRCSL has decided to conduct technical assessments on all HSPA services to find out whether the network infrastructure of the providers are really capable of providing to the end user the speeds advertised by them.
TRCSL has also identified the necessity of introducing guidelines to the mobile broadband industry for the betterment of the Industry.